MINUTES of a MONDAY #76

#minutesofamonday

Brain Food > Liking to Like

“In the Guinness Book of World Records, you’ll discover that a car salesman named Joe Girard is one of the most successful salespeople ever.

Wait, a car salesman?

In fact, Girard has sold more big-ticket items one-at-a-time than any other salesperson in any retail industry. When things surprise you — like finding out one of the most successful salesmen ever sells cars — it’s a sign your understanding of the world isn’t quite right.

The natural question is how a guy who sells one car at a time to everyday customers becomes one of the most successful salespeople in history?

We can learn a lot from studying success.

Girard offers a simple answer: “People want a fair deal from someone they like.”

When questioned about his actions to get people to like him, he simply says, “I tell them that I like them.” While seemingly simple, that answer is based on science. Girard is a master in the principles of persuasion.

We’re more likely to say ‘Yes’ to people we like. One way to get people to like you is to tell them you like them.

Girard sends a card to everyone who buys a car from him every year, reminding them he likes them. When it’s time to buy a new car, who do you think they call?”

The Farnham Street blog on the crucial skill nobody thought you

Soul Food

“Pay every debt, as if God wrote the bill.”

Ralph Waldo Emerson

LOL

Liza Treyger on stroller assembly at airports:

Appendix

“People are more adept [at] working against [things] than oftentimes we give them credit for. We often think of people working for things, but they often work against things. They work against poverty. They work against their upbringing. They work against some of these things just as much as they’re working for them. Some people are very fear-driven. We talk about fear as being very negative, but it also can be very positive.”

Dr. Julie Gurner in conversation with Shane Parrish

AOB

That’s it for this week, I hope you enjoyed that. Article #11 On The Death of My Mother went out last Friday.

As always, feel free to share and as always, mind how you go out there - Niall