Minutes of a Monday #13

Brain Food > Believing is believing

“In one study he cited, it was found that many people who believe that Lady Diana is still alive, having faked her own death, also believe that she was murdered. And in a similar study, people who believe that Osama Bin Laden was dead before the navy seals arrived at his compound are also likely to report that he’s still alive.

The facts aren’t at issue here; they can’t be. What’s happening is that these theorists are taking comfort in their standing as outliers and they’re searching for a feeling, not a logical truth. Professor Roland Imhoff writes “Adherence to conspiracy theory might not be the result of some perceived lack of control, but rather a deep-seated need for uniqueness.””

Seth Godin quoting the work of Professor Roland Imhoff on why we choose what we believe - from This is Marketing.

Soul Food

"Whatever is delighted in solitude is either a wild beast or a God." Francis Bacon (or at least often attributed to him).

Rare Air

“When nothing seems to help, I go and look at a stonecutter hammering away at his rock perhaps a hundred times without as much as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that blow that did it, but all that had gone before.” Jacob Riis

LOL

Dave Chapelle’s Saturday Nite Live (SNL) monologue.

AOB

Have a great week – Niall